Starting Your Mystery Shopping Business is now available in the third edition! We have been working hard over the past several months to get the book written and published and to produce the CD. Every time we write a new edition. I am amazed at how much and how quickly our industry is changing. Our new edition includes plenty of information about the introduction of a computer technology. In this new edition, we have included information about how the Internet has impacted the operation of a shopping company. It's hard to imagine running this kind of business without e-mail, access to websites that provide information about shoppers, and a company website.

Owners of shopping companies have formed associations to strengthen the industry. The International Association of Service Evaluators (www.iasemysteryshop.com) has been meeting informally since 1995, and in 1999 opened their membership for applications from owners of mystery shopping companies. The Mystery Shopping Providers Association (www.mysteryshop.org) has also been working to improve the industry for several years. Both groups sponsor educational activities and promote networking.

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