• I have been using this book in the development of my Secret Shopping business for the last three years. I keep it handy to use for reference when I get stumped on something. The book covers all the basics: getting set up, preparation and tracking of shoppers, billing systems, pricing, and publicity. It gives you solid examples to start from and use. The variety of evaluation forms have been of great value t o me. Many of the forms can be used in a variety of situations and evaluations, saving me many hours development time. I fond one form in particular, which is widely used by my clients in a variety of businesses. I would have a hard time running my business without this book.

• I have used the materials in this manual as a reference guide. I fine-tune wording and content based on my business opportunity. This manual has certainly saved me many hours that add up to saved dollars. I started my business in 1996 and have many contracts. I have to believe that I would not be this far along without the start-up manual. This tool has helped make me successful.

• This manual has helped me develop my shopping company. Starting Your Mystery Shopping Business has made a positive difference in the development of my company. Information provided in the manual has allowed me to concentrate my efforts and resources on areas that make the greatest difference to my clients. Much of the positive response I have receive from my press releases, marketing letters, and business proposals has been due to adapting this material to my own business. The report formats have saved me hours of research and development. I frequently refer to the examples of well-written reports and the tips for hiring effective mystery shoppers. From the first to the last page, this user-friendly manual is filled with important information needed to launch a successful secret shopping business. I would strongly recommend this manual as required reading for those launching a mystery shopping business.

Back to Starting Your Mystery Shopping Business